Sergent Major is a French brand established in 1987 by Paul Zemmour. A Unique style: Sergent Major’s style stands out because of its cutting-edge patterns, practical features, color harmonies, exclusive motifs, and outfits with infinite mix-and-match possibilities catering sizes from newborn to 11years. Impeccable quality: comfortable & hand wearing fabrics, great care given to finishing touches, safe for children and easy to care for… Sergent Major never compromises on the quality of its products. Affordable Prices: The brand has always been proud off its continued optimal quality and affordable price. Our conviction: Power of imagination: A brand that is complicit and all too aware of both parents’ expectations & children’s needs. It aims to be never-ending source of inspiration to anyone, at any time. It is committed to give the client and children an experience, a story, dreams, emotions & pleasure. At present there are more than500 Sergent Major stores world wide.