Marwa

Marwa was founded in 2003 by Moroccan textile manufacturer and entrepreneur Karim Tazi, who opened the first store on the stylish streets of Casablanca. His vision was to create a fashion concept that was both culturally and economically appealing for young women.

The international success of the brand led to the first Marwa concession opening in the Middle East in 2009. Competing with the likes of retail giants Mango, Zara and Bershka, Marwa’s success has led to over 60 stores and growing, across the globe.

Identifying the need for affordable fast fashion for women in the Moroccan market, collections have been created into styles that are both culturally and economically accessible for women across the Middle East and North Africa region. Marwa’s core principle is to make fashion accessible to everyone.